Hoy Swim

The hoy spirit

At Hoy Swim we are working hard so that our designs are the embodiment of a worldview and a way of life.

Style and design are ways to communicate our internal world to our surroundings.

We believe that honesty, courtesy, and internal balance are a solid foundation that creates the right frequency to deliver one's message to the world. The right frequency is essential for our message to be received with grace. This applies to the apparel we choose as well as any other form of communication.

We believe the most important element to convey in your message to the world is simple love. especially the well-deserved love you have for yourself. One's clothing can indeed reflect how they feel about themselves. When one's clothes respect their body, they send out a self-loveing vibe. Only those who have enough love for themselves are truly ready to extend love to their surroundings. When you are in that state, your messages to the world are enhanced with clarity, credibility, and harmony.

Our mission is to create designs for the loving woman. Our designs highly respect your body, your intimacy, your convenience, and your uniqueness.

The Rosemary plant embedded in our logo

Our choice to assimilate the Rosemary plant into our identity, its presence in our logo, is natural and subtle, has several reasons:

The Latin base for its name- Ros Marinus  is translated "dew of the sea" due to its characteristic scent. Furthermore, rosemary is a light, free plant that doesn’t require much care, and it hasn’t limited itself to its region of origin—it has traveled the world.Combining a delicate appearance with distinctive flavors and aromas, it is unmistakable. And it is in this authentic way that it occupies a prominent place in various
fields and spaces. Whether in perfumery, medicine, gastronomy, or spirituality, it is impossible to find someone who doesn’t love it in some way. This is the spirit of Hoy: to be free, to be authentic, and to stay true to its essence wherever it goes.

Our story

Munique Rodrigues de Castro e Silva, Founder and Head Designer

Growing up by the Pacific Ocean along the northern Brazilian coastline, within the warm beachside communities of Fortaleza, I formed an early connection between my passion for creating beachwear and my love for people. With every twist of life, my involvement in design and the fashion industry grew, as did my passion for it all.

Finally, understanding that to express all my beliefs and passion with total immersion, there was only one way forward, I packed all the years of experience I am grateful to have gained in the industry and embarked on the great journey to create Hoy. My mission is to establish a space in the beachwear market that embodies women's growth as a fundamental idea of design. I truly believe that thoughtful design can support your own growth journey. My quest is to create apparel that resonates with the feeling of empowerment within you and helps communicate your amazing internal world outwardly.

Sincerely,
Munique